Today, many newscasters, not only in the United States, but across the world, take information and skew it in order to fit their standards. What people are used to hearing is what they see as the everyday norm. In the first reading, "All the News That Fits," it tells us how news reporters are primed up and glorified before going on public and national television. Also, we were informed of how some news reporters aren't even experienced in their field before being hired. I find it quite amazing how they let anyone tell us what's happening in the world even though they're not competent. Some news that's delivered locally is the same thing you hear everyday, just "happening to different people," as stated on page 276. What is wrong with medial news today is that it's more of entertainment than informing.
In the provided clip, a new news reporter stumbles with her entire speech on national television. This just goes to show she is new to her field, and how they just put anyone behind the camera to report.
The second reading we examined had to do with advertisements, and how they're thrown at us every day, no matter what. Every program broadcasted must regain its money somehow, and commercials are just the way to do it. Thousands and thousands of dollars are spent on minimal amounts of time between 15 and 30 seconds, but get the point across very well. Commercials are intended to draw our attention as quick as possible, making us appreciate and or want the product being displayed. Television is the most important and dominant way to advertise and entertain. Some advertising can be intended for certain cultures, which may affect some sales, but in the end, your product is still receiving high interest. Millions of dollars each year are spent on these advertisements, but then again, if we didn't spend that much, we wouldn't be able to get sales up and moving.
In the below commercial, Miller Brewing Company decided to run 1 second commercials, just to get people watching curious as to what, and why. Even though the commercials run super short, it still cost a fortune to run their product on national television.
Now, in this commercial below, Durex used a very up front and direct way to showcase their condoms. It was banned from airing on television, but the message is quite informing. Use condoms.
In addition, this Benson and Hedges commercial has no words, and a weird message which some can't seem to interpret.
